At the turn of the century, Midtown began to flourish as the second residential neighborhood for the city of Houston after Allen’s Landing. This area now South of the Central Business District was better known as Southside place, predominantly developed as single family Victorian style homes on small lots of approximately 5000 square feet. The homes were generally 4000 – 6000 square feet in size and occupied by families of the original founders of the Humble Oil & Refinery Company. The subdivision flourished through the mid-1940s and began to decline into the 1980s and 90s as a result of the sudden decline in oil production.
Houston’s population grew less than one percent between 1980 and 1990, and the area that includes Midtown was the only district in the state of Texas to lose population during this time. The make-up of the neighborhood better known as Midtown after 1990 was comprised of vacant land, abandoned buildings, a few single family residences and a few prosperous businesses in the area.
In 1992, the rector of an area church started a grassroots effort to revitalize Midtown. He brought together urban planners, property owners and residents to form the Midtown Redevelopment Association. The Association petitioned the city to make Midtown a Tax Increment Financing District. In 1995 Midtown was designated as a Tax Increment Reinvestment Zone. Prospective developers and business owners began arriving in the area. Not long after, Midtown began to flourish into the thriving and revitalized area that exists today.